Microsoft wanted to speak to creators in this campaign and let them know that Windows wasn’t just for number crunchers, businessmen and your parents. They partnered with HP to show off their new 4K devices equipped with Windows 10, tasking us to show off the possibilities.
We took creator software UI’s, like After Effects, Maya, Illustrator and Premiere, and placed them in 3d space, on top of the real world vision of the creator. We pulled out the tools of each software to show them at work as they manipulated the world that the creator was imagining. Bringing you inside the software allowed us to show the immersive experience of working on a 4K screen and what amazing things were possible on a Windows device.