I’m Alicia Scheffinger, formerly Foor. I have over 10 years of agency experience in advertising as both an Art Director and a Creative Technologist. I have worked on a variety of teams from the R&D lab at Arnold Boston, to the Microsoft team at McCann NY, starting Lab 13 at MRM/McCann, to the Innovation Team at McCann NY.
I work side-by-side with developers, creatives, and producers to bring traditional and non-traditional campaigns from concept to launch. I have a passion for research, learning and testing my skills as a maker, fabricator and artist.
Rochester Institute of Technology (2007-2011)
BFA, New Media Design and Imaging
Arnold Worldwide (2011-2015)
Digital Art Director
In the Boston office, I worked on the digital team and R&D Lab on a variety of accounts including Carnival, Ocean Spray, Gentleman Jack, and University of Phoenix. We prototyped and built digital experiences and online platforms for events and campaigns. I took on various roles, depending on the needs of the project, usually art direction and design. I also did 3D modeling, 3D printing, animation, prototype development and physical building.
McCann Erickson (2015- Present)
Senior Creative Technologist
In the NYC office, I work on a variety of accounts including Mastercard, MGM, Microsoft, and L‘Oreal. I concept, prototype and build experiential installations for campaigns as well as technical consulting and device screen post production for Microsoft. I helped found the NY offices tech lab called Lab 13. There, we held workshops for innovation along with brainstorming sessions and prototyping sessions to inspire more innovative work within the agency. I helped launch the Microsoft Unlocked content hub and most recently I joined to Innovation Team working on all none traditional campaigns.