I’m Alicia Scheffinger, formerly Foor. I have over 15 years of agency experience in advertising as an Art Director, Creative Technologist and Producer. I have worked on a variety of teams from the R&D lab at Arnold Boston, to the Microsoft team at McCann NY, starting Lab 13 at MRM/McCann, to the Innovation Team at McCann NY and now Omnicom Production.
I work side-by-side with developers, creatives, and production partners to bring traditional and non-traditional campaigns from concept to launch. I have a passion for research, learning and testing my skills as a maker, fabricator and artist.
Omnicom Production (2026-Present)
Senior Producer, Interactive
At the start of 2026, IPG and Omnicom merged and I gained a new role as Senior Producer within Omnicom Production. I continue working with the amazing teams at McCann while expanding my portfolio to include many other agencies now under Omnicom. I’m apart of a small group of producers that specialize in non-traditional, experiential and interactive work.
McCann Erickson (2015- 2026)
Senior Creative Technologist
In the NYC office, I work on a variety of accounts including Mastercard, MGM, Microsoft, and L‘Oreal. I concept, prototype and build experiential installations for campaigns as well as technical consulting and device screen post production for Microsoft. I helped found the NY offices tech lab called Lab 13. There, we held workshops for innovation along with brainstorming sessions and prototyping sessions to inspire more innovative work within the agency. I helped launch the Microsoft Unlocked content hub and most recently I joined to Innovation Team working on all none traditional campaigns.
Arnold Worldwide (2011-2015)
Digital Art Director
In the Boston office, I worked on the digital team and R&D Lab on a variety of accounts including Carnival, Ocean Spray, Gentleman Jack, and University of Phoenix. We prototyped and built digital experiences and online platforms for events and campaigns. I took on various roles, depending on the needs of the project, usually art direction and design. I also did 3D modeling, 3D printing, animation, prototype development and physical building.
Rochester Institute of Technology (2007-2011)
BFA, New Media Design and Imaging