For the launch of Windows 11 we were tasked with creating a campaign that was as different, new and magical as the new UI.
In this global ad campaign we took the sleek new interfaces and placing them in both the realistic and surreal worlds. Lead by our hero talent, we are introduced to each new feature as she discovers her new surroundings.
Client: Microsoft
Role: Creative Technologist
“The ad follows its hero as she explores the visually stunning new Windows, walking past apps in the new Microsoft Store, playing games with Xbox’s Master Chief, realizing Windows 11 widgets emerging from a beautiful cloud, and chatting with a friend who though on the other side of the world seems close enough to touch, all representing the seamless experiences that Windows 11 makes possible.”