Whether it be a comeback from cold and flu or a comeback in a championship game, sometimes we just need a good pep talk to make it happen. So, to introduce Mucinex’s Comeback Season, we gave people the motivation they need to make a comeback from cold and flu during peak cold and flu season. We let people give their friends and loved ones a comeback by enabling them to send personalized high energy pep talks from a famously outspoken coach.

To do this, we create a mobile-first microsite where people could create and send personalized AI-enabled pep talks from Coach Leslie, helping motivate people to get back out there and grab some Mucinex. We filmed and recorded Leslie, cloned her voice, then developed a pipeline that combined it all in real time on our microsite.

Client: Mucinex

Role: Creative Technologist, Producer